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alafoly in a nutshell

The world is evolving and the way brands communicate online is changing. Devices, social networks and the way people interact online is changing too. alafoly is a new type of Web Agency focusing on the best way to engage the users or customers through simple gamification experiences across all type of digital display
(Desktop websites, Mobile websites/Mobile Apps and tablets…).

Creativity and Technology are the two pillars of all our projects, completing each other to produce outstanding digital creations.


creative design

  • Information Architecture & User Experience

    IA and UX experts build a plan for high-performance websites. Services include site maps, wireframes and user-flows.

  • Content Strategy & Copywriting

    Unify brand messaging and tone. Engage your audience through relevant content on all platforms.

  • Website Design

    Build audience trust with a world-class website. Users shouldn’t just visit your website; they should love your website A la folie.

  • Logo Design & Branding

    Powerful branding distinguishes your business with a compelling visual identity in order to make an impact in your industry.


  • Content Management System

    The right CMS will make your website easy to manage and update. We work with numerous CMS’s, including: WordPress, Magento and Drupal

  • Ecommerce Development

    We convert traffic into customers and help make your ecommerce website your most effective selling tool. We collect data and analyze them to improve your ROI.

  • Mobile Games and Mobile Apps Development

    Having a mobile-optimized site is more important than ever. Our mobile development team makes your business relevant to customers on-the-go.

  • Responsive Website Development

    Your site should perform on desktops, tablets and smart phones. We develop websites that work, and look great, across every platform.

the latest

  • Backfire
  • Backfire - Features
  • Backfire - Services

about us

Founded by Xavier Gury

Xavier Gury

Serial Entrepreneur, co-founder of eQuesto (2000), Traducteo (2002), Wcube Web Agency (2003, sold to Publicis Group)

Xavier Gury is the CEO of alafoly, a holistic Web Agency focusing on Creativity and Technology.
Xavier spent 11 years as SVP and Managing Director of one of the most awarded French Agency, Publicis Modem.
Then he spent 4 years in Asia working for top notch Social and Mobile Video Games Cies. As an active Business Angel, he invested in several Start-ups in the consumer goods sector and digital advertising revolutionizing the way to engage consumers on POS.
Xavier is now fully dedicated to develop alafoly in San Francisco.


169 11th St San Francisco,

CA 94103 USA

contact us

  • Tel

    +1 (415) 519 9065

  • Email


  • Address

    169 11th St San Francisco, CA 94103, USA